The Color of Advertising, Spanish Posters from 1890 to 1940

Editor: Jordi Carulla, Arnau Carilla Publisher: Postermil, Barcelona Publication: 2000, First Edition Binding: Hardcover, section sewn Pages: 112 Size: 255 x 340 Text: English, Spanish ISBN: 8492196696 (Preface) 'Posters were the display case where all styles and tendencies were put on show and exhibited a clear artistic bent that was gradually replaced by the creative content of professional graphic designers and was subject only to the commercial effectiveness of the message. The common denominator of advertising switched from the art of persuasion to professional communication.In a broad sense, advertising is based on a merging of the codes of the advertiser and the viewer, and in Spain, up until the Civil War, the rural code predominated over the urban code and the printed word overpowered iconographic images. These two aspects were major barriers to advertising. Until 1930 the market for consumer goods in Spain was, with few exceptions, filled by what were primarily locally distributed brands, and this set the stage for the creation, quality, and mass media for advertising for several decades...' Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown. Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer. 6646