NEW! SmartCurl Boost & Define Trio

A clean, high-performance shampoo, conditioner, and styling foam trio that delivers long-lasting definition, weightless moisture, and frizz control – without buildup or crunch. Powered by clinically backed ingredients and breakthrough Wavemax® technology, this wave- and curl-perfecting routine boosts definition by up to 45%, reduces frizz by up to 73%, and strengthens strands by up to 3× while enhancing elasticity for healthier, bouncier waves, curls, coils, and kinks. Trio Includes: SmartCurl Boost & Define Shampoo 8.5 oz $26 SmartCurl Boost & Define Conditioner 8.5 oz $28 SmartCurl Boost & Define Styling Foam $21 A $75 value for only $64.