Case Studies in Sport Business Marketing 3rd Edition

Case Studies in Sport Business Marketing 3rd Edition

Brand: Brenda Pitts
83.95 CAD Out of stock Buy at Merchant

This book compiles 35 scholars' analyses of contemporary sport marketing case studies, covering topics like the impact of COVID-19 and the integration of esports.

  • This edition explores timely topics in sport marketing, including the effect of COVID-19 on various sports and the integration of esports into sport marketing.
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Paperback
Variants (1)
  • Paperback — 83.95 CAD — Out of stock

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