Instinct Basket™ | Meet the First Research-Backed Passive Deshedding Basket for Indoor Cats

WHY INSTINCT BASKET? There are hundreds of hairball foods, gels and brushes out there. After a year of studying cat behavior, we created the only cat bed built to catch loose hair before your cat’s tongue does. ✔️ Catches hair before it’s swallowed Hairball food and gels start in the stomach. This starts on the fur. ✔️ Fuzzy rope grabs loose hair Tiny rope fibers grab it every time your cat rolls. No brush, no fight. ✔️ Zigzag stitch adds extra grip Every little thread gives their fur one more thing to rub against. More rub, more loose hair caught. ✔️ Stays firm where soft beds go flat Soft beds only collect hair that already fell. Firm rope rubs it loose, for years. ✔️ Scent brings them back every day They come back daily, so the fuzzy rope and zigzag stitch catch hair daily. Reduces Hairballs & Protects Health 2 out of 3 hairs your cat sheds get swallowed during grooming. That hair collects in the stomach and clumps into hairballs. That’s the gagging in the middle of the night. The throwing up on the rug. And in bad cases, a blockage that needs a vet. Sadly, you only see the hairball. Never the hair that’s still inside. That’s why vets tell owners to get loose hair off their cat before the tongue does. The Instinct Basket does it without a brush. The fuzzy rope and zigzag stitch grab loose hair every time your cat rolls. Less loose hair on their fur means less hair swallowed. And less hair swallowed means fewer hairballs and less throwing up. Which is especially important for indoor cats, who can spend even more of their day grooming. Where Do Hairballs Really Start? We all know cats get hairballs. But did you know that a hairball doesn’t start in the stomach - it starts as loose hair sitting on your cat’s fur. Hairball food and gels only help after the hair is swallowed. And soft beds squish flat, so they only collect hair that already fell out. The loose hair still on your cat ends up on their tongue. The Instinct Basket is the first cat bed designed to catch loose hair, not just to look cozy. Natural rope holds your cat’s scent - so they come back to it every day. And every time they roll, the fuzzy rope and zigzag stitch pull loose hair off before they can lick it up. Less loose hair means less hair swallowed, fewer hairballs, and less throwing up. It also means less hair on your couch, your bed and your clothes. With the Instinct Basket, you’re giving your cat the one thing hairball food can’t - a way to stop the hair before it’s swallowed.