Placebo

Mistrust your senses. Your nose follows the story. A soft, woody musk with an ambiguous characteristic. Soapy bubbles, foam ball, beach skin, mossy forest. Designed for the second issue of Nose Magazine to explore the influence of imagery on olfactory perception. The perfume was presented in an experiment as two different scents, each paired with its visual cues, testing whether the smell changed depending on the imagery.