Leave-in Bond Building Elixir. Strengthens. Lengthens. Repairs. Infuses hair with powerful actives to replenish three key bonds. A fast-absorbing, lightweight serum that leaves hair resilient. Renewed. Impossibly strong BENEFITS: Stronger. Longer. Repaired. Pure alchemy. REPAIRS broken hydrogen, ionic, and disulfide bonds for stronger, more resilient, healthier-looking strands. STRENGTHENS weakened, fragile hair, improving elasticity and flexibility. PREVENTS breakage and hair fall caused by colouring, chemical processing, brushing, and styling. ENCOURAGES length over time. DIFFUSES active botanicals into the fiber gradually, delivering sustained, ongoing, much-needed nourishment. INFUSES amino acids into the cortex to intensify moisture, softness, and shine. DESCRIPTION: Strong science. Stronger bonds. Bonding redefined. Powered by encapsulated, time-release technology. This one-of-a-kind serum doesn’t stop to infuse hair with powerful actives to restore inner strength. Our Holistic Rebonding Complex and eleven amino acids work deep within the fiber to help replenish all three types of broken bonds –– hydrogen, ionic, and disulfide. For all hair types. Specially formulated to restore hair with weakened bonds from bleaching, colouring, and heat styling. Ideal for blonde, silver, curly, and chemically treated hair. Just like that, your hair is resilient. Renewed. Impossibly strong. HOW TO USE: So easy. Apply evenly to clean, damp hair from roots to tips as the first post-shower step. Style as desired. Done. KEY INGREDIENTS: Holistic Rebonding Complex Upcycled Moringa Seed, Arginine, Malic Acid & a Fortifying Sugar-Derived Matrix rebuild hydrogen, ionic, and disulfide bonds. Restores shape, integrity, and resilience. Time-Release Strengthening Technology Gradually diffuses active botanicals (Safflower, Grape, and Olive) deep into the hair fiber to restore elasticity, reinforce integrity, and deliver sustained nourishment over time. Curative Blend Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein penetrate to rebuild strength, reinforce structure, and prevent breakage from brushing, styling, and external aggressors. Côte d’Azur Fragrance Calabrian Bergamot. White Butterfly Jasmine. Sandalwood. So sun-drenched. So sexy. So Oribe. REPLENISHES THREE KEY BONDS: With our innovative Holistic Rebonding Complex Disulfide The strongest bonds. It takes strong chemical treatments (think: perms, relaxers, or bleach) to break them. Damage is the most permanent. Ionic The sensitive bonds. Bonds sensitive to change in pH from oxidative hair dye and strong alkaline or acidic hair products. Hydrogen The flexible bonds. The bonds that allow hair to be reshaped. They’re temporarily impacted by water and heat (think: humidity or hot tools). STRENGTH IN NUMBERS: Hair Alchemy Bond Building Elixir 94% agreed hair feels instantly SOFTER AND SMOOTHER* 90% agreed chemically processed hair feels LESS BRITTLE AND MORE RESILIENT 94% agreed it ABSORBS INSTANTLY Hair Alchemy Shampoo, Conditioner & Elixir 3.5x REDUCED PREMATURE HAIR BREAKAGE REDUCES HAIR BREAKAGE by 71.4% INGREDIENTS: Aqua/Water/Eau, Heptyl Undecylenate, Propanediol, Aspergillus Ferment, Cetyl Alcohol, Stearyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Salvia Hispanica Seed Extract, Phenoxyethanol, Cetrimonium Chloride, Glycerin, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Arginine, Sucrose Distearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Sucrose Stearate, Sodium Hydroxide, Hydrolyzed Moringa Oleifera Seed Extract, Synthetic Wax, Carthamus Tinctorius (Safflower) Seed Oil, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Ethylhexylglycerin, Quaternium-95, Hydrolyzed Vegetable Protein, Beta-Sitosterol, Hexylene Glycol, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Citrullus Lanatus (Watermelon) Seed Oil, Trisodium Ethylenediamine Disuccinate, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus/Arundinaria Gigantea Leaf Ferment Filtrate, Malic Acid, Sodium PCA, Sodium Benzoate, Sodium Lactate, Litchi Chinensis Fruit Extract, Aspartic Acid, Tartaric Acid, PCA, Leontopodium Alpinum Flower/Leaf Extract, Benzyl Alcohol, Glycine, Alanine, BHT, Serine, Valine, Potassium Sorbate, Isoleucine, Proline, Threonine, Sodium Hyaluronate, Histidine, Phenylalanine, Tocopherol, Citric Acid, Parfum/Fragrance, Tetramethyl Acetyloctahydronaphthalenes, Hexamethylindanopyran, Limonene, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Citrus Aurantium Peel Oil, Pinene, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citral, Linalyl Acetate, Linalool, Rose Ketones. 9322