BRB Blonde Purple Shampoo

What it is BRB Blonde Purple Shampoo is a toning, deeply moisturizing purple shampoo that neutralizes brassy, yellow tones to keep blonde, silver, and highlighted hair bright and cool-toned. Who it's for Blonde, platinum, silver, gray, balayage, and highlighted hair that needs brass control without dryness. Key benefits Purple pigments cancel brassy and yellow tones Tahitian Monoi Flower nourishes; shea butter adds moisture HIx® Alpha Bond Multipliers help strengthen hair while toning Tones without the dryness typical of purple shampoos How to use Lather into wet hair, leave on for a few minutes (longer for more toning), then rinse. Use once or twice a week or as needed. Follow with BRB Blonde Purple Conditioner.