Zyra is designed for men .It is fragrance Thant you think of a tailored tuxedo made of warm velvet. It takes the “old-school” barber-shop DNA of the 1990s original and bathes it in boozy sandalwood and glowing amber .Its a scent for the person who wants to smell like “old money” but lives in the modern world—dense, sophisticated, and polished with a creamy, wood-fired finish.