Living Proof Clarifying Detox Shampoo, 236ml

Removes 97% of product buildup and 95% of sebum and pollution in a single wash, without the stripped, squeaky-clean feel you'd expect from a clarifying shampoo this thorough. Living Proof Clarifying Detox Shampoo works on more than surface oil. A highly charged magnetic polymer attracts and lifts away product residue, a chelating agent targets minerals and metals deposited by hard water, including copper, and activated charcoal absorbs odour and impurities, while a sulfate-free surfactant blend clears excess oil and pollution. It removes 65% of copper in one wash, the kind of hard water buildup an ordinary shampoo can't touch. Designed as a weekly reset rather than a daily swap, the cream-to-lather formula works across all hair types, including colour-treated and chemically treated hair. Hair rinses cleaner and lighter, and is left better able to respond to whatever comes next, from conditioner to styling product. BENEFITS - Betaine and glycerin help protect hydration and softness through the deep cleanse - Free from parabens and silicones, and formulated vegan and cruelty-free - Fits in as a once-weekly step, no change needed to your regular shampoo and conditioner - Won't add extra dryness or fade colour, even with weekly use on colour-treated hair YOU'LL LOVE THIS IF Your hair gets weighed down by styling products, dry shampoo, chlorine or hard water buildup, or simply stops feeling properly clean between washes. Used once a week, the rich lather gives you a genuine reset, hair that feels lighter and looks brighter almost immediately. SUITABLE FOR All hair types | Oily hair | Colour-treated hair | Hard water exposure