Reeses 2 Peanut Butter White Chocolate cups 39.5g

Reese’s White 2 Peanut Butter Cups – 39.5g Product Description Reese’s White 2 Cups offer the classic combination of smooth peanut butter and sweet white crème, creating a delicious twist on the original. Each pack contains two indulgent cups, perfect for peanut butter lovers seeking a unique and satisfying treat. Ideal for snacking, sharing, or adding a sweet moment to your day. Portfolio Role Reese’s White 2 Cups plays a strategic role in the portfolio by expanding flavor variety, potentially attracting new consumers, and driving incremental growth through differentiated offering. Right to Win Reese’s is a loved global brand with strong appeal among both locals and expats. The White 2 Cups offer a unique twist on the classic, catering to growing demand for indulgent and differentiated treats. With rising interest in differentiated flavors, this variant is well-positioned to drive trial and repeat in high-potential snacking and impulse occasions. White variants represent 20% of milk chocolate sales for top two competitors (Galaxy & Kinder Bueno) – Nielsen Apr’25 Product Details Attribute Detail Pack type 39.5g pack Config 39.5g x 24 x 12 RSP SAR 5 (line priced with Reese’s milk 2 cups) Shelf life 12 months ETA JAN 2026