Sony 98" XR50 , BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV 2025

Big on entertainment, easy to love The big screen experience you've always wanted is here. Enjoy stunning pictures and room-filling sound that make every movie night unforgettable. Cinema Your home. Your cinema. Every detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene. Picture Impressive brightness, vividly beautiful colours Bright, beautiful and full of life. Our TV brings rich colours and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch. Sound Cinematic sound—hear it all Sit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won't forget Home Entertainment With BRAVIA Theatre, home becomes cinema Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre home, an unmatched audio-visual experience Smart Entertainment you love. With help from Google. Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you Design Harmonic Presence. Blends in naturally. Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products. Game Play Like Never Before™ BRAVIA captures the awesome graphics and soundscapes of today's biggest games. Pair with PlayStation®5 and PlayStation®5 Pro console for incredible immersion Environment and Accessibility Love the planet, smart for all BRAVIA is designed to harmonise with people's needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony's devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.