El Primer

The vision. El Primer is where it all began. After starting CC THE LOVE, I needed a symbol that could speak the brand’s mission without saying a word. I landed on the smile—the universal language of connection and acknowledgment. To make it ours, I drew the eyes as "cc" (Carbon Copy) and anchored the face in a circle. It’s the original "visual nudge." See the person. We designed this sweatshirt to be a conversation starter even on the coldest days. It’s a "visual hello" that encourages people to look beyond the layers and see the human wearing it.