Professional Mentoring Session with Jo Waterman

Take your cake artistry, operational efficiency, and business growth to the next level with a fully bespoke 1:1 mentoring session with BKRY Founder & Qualified Educator, Jo Waterman. Because every baker’s business journey is unique, these sessions are 100% tailored to your goals. Choose the exact focus topics you want to cover from the menu below, and we will structure your session time to maximize your hands-on mastery and business transformation. Choose Your Mentoring Focus Modules Mix and match from the following operational and practical categories during your session: 🏛️ 1. "Home to Pro" Business Blueprint (2 hours) What you’ll cover: Map out your step-by-step roadmap to transition from a casual home baker into a registered, profitable bakery CEO brick-and-mortar business owner. 🎂 2. Advanced Cake Decorating & Baking (Surplus for ingredient cost) (4 hours) What you’ll cover: Master hands-on practical techniques in the BKRY kitchen for the products you want to learn. From sharp-edge buttercream finishes, structural stacking for multi-tiered cakes, and signature piping styles to the perfect bake. (Note: The number of decorating techniques covered depends on design complexity). 📐 3. Recipe Costing & Profit Margins (The "Cake Math") (2 hours) What you’ll cover: Go back to basics on financial sustainability. Learn BKRY exact formulas for calculating ingredient costs, labour time, overhead allocation, and setting profitable cake pricing using online tools. Build profitable systems including production, profit and loss calculations and sourcing stock at the best margins. 📋 4. Council Registration, Food Safety & Kitchen Setup (2 hours) What you’ll cover: Everything you need to register and run a compliant kitchen. Learn how to navigate Environmental Health Officer (EHO) visits, allergen labelling, food hygiene workflows, and setting up an efficient baking schedule from home or a commercial space. 💬 5. Ordering Workflows & Client Communication (2 hours) What you’ll cover: Eliminate order-related stress and late-night DMs. Set up professional booking forms, deposit policies, client boundaries, order confirmation templates, and invoice management systems. 📸 6. Brand development and Strategy (2 hours) What you’ll cover: Learn how to create a brand that attracts your ideal customer and represents your style and product range. Use online tools like Canva to create brand assets use across your whole business. Understand who you are and what you are bringing to the market. 📸 7. Portfolio Photography & Content Creation (2 hours) What you’ll cover: Learn how to stage, light, and shoot your cakes to look high-end. Master phone photography tips, editing tricks, and reel creation that showcase your textures and details to attract high-paying clients. 📱 8. Marketing and Digital Marketing Strategy (2 hours) What you’ll cover: Build a professional marketing strategy to grow or build your business, including digital and local advertisement. Explore online tools, email systems and build a network for both B2B and B2C channels. 📱 9. Social Media Management (2 Hours) What you’ll cover: Discover how to position your personal brand online, build a cohesive Instagram feed, write converting captions, customer communication, and sales strategies that convert followers into paid orders. 🏛️ 10. Work flow, Calendar management and Production. (2 hours) What you’ll cover: Strategize your time management around your busy life to get the most out of our week, plan production for efficiency, organise your work flow and create a business that works around your life using online tools.