Glyph

Tira, ⵜⵉⵔⴰ, takes its name from the Amazigh word for “the written,” translating the spirit of ancient Tifinagh script into tactile, modern architecture for the home. Rooted in the visual language Amazigh women have preserved through weaving, the collection explores how a mark becomes a story, written in wool. Glyph explores the power of a single mark to carry meaning. Inspired by the presence of a written or carved character, it translates the gesture of inscription into sculptural form and contrasting textures. An earthy palette drawn from Morocco’s landscapes grounds this expression of language in the home. Handwoven in the Middle Atlas village of Beni M’rirt by artisans led by Soukina, these rugs continue her late mother’s legacy of excellence in dense medium to high knot techniques. Made from 100% live wool and dyed with natural ingredients by a third-generation family, each piece carries rich color and plush texture.