Branding and Disruptive Innovation : Owning Game-Changing Subcategories

Branding and Disruptive Innovation : Owning Game-Changing Subcategories

Brand: Wiley
SKU: 9789357465496_EXCINR
761.00 INR In stock Buy at Merchant

This text discusses branding strategies for growth, focusing on creating exemplar brands and scaling customer bases.

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Book cover type
Paperback
Variants (1)
  • Paperback — 761.00 INR — In stock

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