Goldwell @Pure Pigments 50ml Pure Red

Elumenated Color Additive Goldwell Pure Pigments Pure Red is a concentrated dye additive that transforms your colour services. Compatible with Topchic, Colorance and Nectaya, it boosts colour intensity up to 3 times and adds 63% more shine for vibrant, multi-dimensional results. Use Pure Red for colour morphing, boosting and washing techniques. It creates stunning effects with exceptional colour hold—up to 2x more fade resistance than standard formulas. One of eight saturated tones, it blends seamlessly into your favourite colour formulations for professional, long-lasting finishes.