Alcove Curl Shampoo

This gentle shampoo cleanses without stripping, hydrates without heaviness, and preps every curl for greatness. Made with curl-respecting ingredients to help define texture, reduce frizz, and boost softness, for wavy, curly, or coily hair. How To Use: Apply the Curl Shampoo on wet Hair Gently massage the scalp to emulsify and activate the lather. Massage into roots for 1-2 minutes to remove build-up, then rinse. Repeat these steps if necessary Follow with the Curl Conditioner