Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 10: Manufacturing

Chapter 10 provides comprehensive benchmarks for marketing function metrics in the manufacturing industry, covering organizations that design, produce, and distribute physical goods across discrete, process, and hybrid environments. This includes industrial manufacturers, automotive and aerospace firms, electronics and machinery producers, chemical and materials companies, and consumer and business goods manufacturers. The 24 respondents in this sector vary widely in scale, ranging from organizations with annual revenue exceeding $400 million to those with revenues below $320 billion.