The Role of AI in the Generation of Misinformation

Robbie’s presentation will focus on the Role of AI in Generation of Misinformation Artificial intelligence has fundamentally transformed the landscape of nutrition misinformation, shifting it from a human-scale problem into an industrial-scale crisis. In this 30-minute presentation, CEO and founder of FoodFacts.org Robbie Lockie explores how AI systems generate confident but false dietary advice, how social media algorithms amplify misinformation faster than fact-checkers can respond, and how deepfake technology is being weaponized to impersonate trusted health professionals. Originally presented at the Member Led Meeting Decoding Nutrition Misinformation: Separating Fact from Fiction, held in Dublin on 27 November 2025.