Gripsholm Castle

About the poster Original Swedish travel poster from 1937 for Gripsholm Castle, designed by Amelin and printed by Victor Pettersons Bokindustri in Stockholm. The poster was produced in connection with the castle’s 400th anniversary (1537–1937) and stands as a classic example of interwar travel advertising. The motif depicts Gripsholm Castle in warm, saturated tones with a distinctly painterly style, giving the composition a lively and atmospheric character. The clear blue sky contrasts beautifully with the deep red brickwork and architectural details, highlighting the historical significance and visual identity of the castle. The typography is simple and functional, typical of the period, supporting the poster’s original purpose as informative and inviting travel material. The combination of graphic composition, colour palette and historical context makes this a strong example of Swedish poster art from the 1930s. The poster is printed as a lithograph and shows a rich depth of colour. Original travel posters from this period are generally rare, and examples in this size and condition are not often seen on the market. This example remains in original condition and has not been restored or linen-backed. Condition 8/10 – A tear at the top and two moisture stains. Otherwise in very good condition with strong, vibrant colours.