Off-White Sneakers - Be Right Back - Black and Silver

Before Off-White, Virgil Abloh orchestrated a series of subversive, internet-driven projects as the creative director for Kanye West’s DONDA agency [substack.com]. In 2012, he co-founded Been Trill, a DJ collective and graphic-heavy merch line that capitalized on the viral, hashtag-driven aesthetic of the Tumblr era [fashionunited.com]. Later that year, he launched Pyrex Vision, a provocative art experiment where he screen-printed Renaissance imagery onto $40 deadstock flannels and sold them for $550 [fashionunited.com]. Pyrex Vision became an overnight sensation, but its swift closure—partially due to a rumored trademark clash with the Pyrex cookware company—cleared the stage for Abloh to transition his radical, remix-heavy design philosophy into the Milan-produced luxury powerhouse known as Off-White