DWC Conversations 11: Meta Ads Uncomplicated
type: Product
description: £7.00 Your ad account isn't broken because you're bad at this. It's failing because Meta ads run on a sequence — Business Portfolio, pixel, objective, budget, learning phase, scale — and skipping one step early breaks every step after it. Most guides give the pixel a single line and move straight to creative. That one line is where the money goes: a pixel that's installed but never proven, data sharing left on Standard, a domain that was never verified. Everything you decide after that is guesswork with a card attached. See the full chapter list ▾ What's Inside Fifteen chapters. Here's what's inside. Why Meta ads feel impossible — and why it's not what you think Business Portfolio, payment method and billing, done properly the first time Meta Pixel, Conversions API and domain verification for Shopify stores Non-Shopify setups — WooCommerce, Wix, Squarespace Choosing your campaign objective, and the declaration Meta asks for first Broad targeting, country exclusions, and reading another advertiser's audience Ad set structure — ABO vs. Advantage+ Daily budgets, break-even maths, and the learning phase nobody explains The three core formats — static, plain, reel — and what to do at 72 hours Reel creative and safe zones High-converting caption frameworks Metric benchmarks, diagnostics, and when to stop Audiences — exclusions, retargeting and audience fragmentation Safe scaling protocols When Meta says no — rejections and restrictions Plus: a quick-start triage table that sends you straight to the chapter matching what's gone wrong, a micro-glossary so no term arrives unexplained, a Troubleshoot tab on every chapter covering more than fifty setup and campaign faults, and a Track Sheet built for a live, ongoing campaign — not a course you complete once and shelve. Nothing is assumed. What a campaign, an ad set and an ad each actually are. Which of Meta's four screens you're meant to be on. What has to be true before a single penny goes in. All of it before chapter one. No…
brand: DWC Magazine
additional property: Meta Ads Uncomplicated
  type: PropertyValue
  value: Guide Only, Guide + One to One Setup or Troubleshooting
offers: AggregateOffer
  low price: 7.00
  high price: 97.00
  price currency: GBP
  offer count: 2
  offers: Offer
    price: 7.00
    price currency: GBP
    availability: https://schema.org/InStock
    item condition: https://schema.org/NewCondition
  offers: Offer
    price: 97.00
    price currency: GBP
    availability: https://schema.org/InStock
    item condition: https://schema.org/NewCondition

BreadcrumbList
item list element: Home
  type: ListItem
  position: 1
  item: /
item list element: dwcmagazine.com
  type: ListItem
  position: 2
  item: https://productregistry.org/merchant/dwcmagazine.com
item list element: DWC Conversations 11: Meta Ads Uncomplicated
  type: ListItem
  position: 3
  item: https://productregistry.org/product/yG6Qez6J