Metallica x SBTG — Since Day One This second collection is a tribute to where it all began. Guided by the phrase “Since Day One,” SBTG rewinds to his first encounter with Metallica — through shared headphones, hand-me-down tapes, and playground legends. The kind of music that left a scar and shaped a worldview. The campaign traces a young man’s journey through a familiar urban sprawl — stairwells, corridors, corner stores, concrete playgrounds. Places that raised misfits and fed their obsessions. The visuals echo memories of coming of age to a soundtrack of distortion and defiance. Each piece fuses SBTG’s subcultural lens with Metallica’s brutal legacy: Split-panel tees blending aggressive typography with unexpected scripts Faded graphics that feel lifted off vintage tour merch A bowling shirt with chain stitched embroidery Garments that look lived-in, because they are meant to be POINT OF MEASUREMENT （CM） S M L XL 2XL LENGTH 67 69 71 73 74 CHEST WIDTH 55 58 61 65 69 SLEEVE 58 59 60 61 62