2026 Marketing and Business Development Report

The 2026 Marketing & Business Development Report is Zweig Group’s most comprehensive look at how AEC firms approach marketing and BD—from organizational structure and strategy to budgets, staffing, technology, and performance metrics. Based on two years of responses from leaders across architecture, engineering, environmental, and construction firms, this report delivers 100+ data points and insights on how the industry is evolving its marketing and business development functions in a complex, competitive environment.