10-09 | The Business-Building Book™ – A Masterclass with Matt Bird

Masterclass Details: Free for members • SGD88 for non-members Thursday, 10 Sep 2026 12:00pm SGT/MYT/HKT • 02:00pm AEST Online via Zoom ————— The biggest mistake first-time authors make is focusing on how many copies their book will sell rather than how their book will grow their business. In this practical masterclass, Matt Bird shares how to write a book that builds your credibility, strengthens your authority and creates new clients, speaking opportunities and commercial growth. Discover how to transform your expertise into one of your most valuable business assets. Key Takeaways: – Start with your business, not your book. – Build your book around your framework. – Use your book to build your author brand. – Turn readers into opportunities. – Measure success beyond royalties. About the Speaker: Matt Bird PublishU, Founder Matt Bird is the Founder of PublishU, an international publishing house that helps first-time and serial authors write, publish and market their books worldwide. Born in London and based in Dubai, Matt has authored more than 30 books, spoken in over 50 countries to audiences exceeding one million people and coached hundreds of entrepreneurs, business owners and professionals to turn their expertise into commercially successful books that grow their businesses.