Rare Vintage “B. Sethia & Co.” Advertising Poster | Calcutta Trade Display | Made in Japan

A rare and visually striking vintage advertising poster / trade display card issued for B. Sethia & Co., Calcutta, featuring a richly decorative multicolour design and an illustrated trademark portrait at the centre. This old commercial poster advertises a wide range of merchandise handled by the firm, including hollow glass beads, real gold glass beads, wax beads, fancy glass bangles, coral beads, umbrella goods, electric goods, hosiery goods and other sundries. The composition is enhanced by a beautiful ornamental border in bold red, green and gold tones, with product illustrations of bead strands, bangles and packing boxes shown in the lower section. A notable feature of the piece is its multilingual printed text around the borders, reflecting the broad trading culture of the period. The central trademark portrait, decorative framing and printed commercial details make this a highly appealing example of vintage Indian mercantile ephemera. The lower edge also clearly reads “Made in Japan,” which adds further interest from a historical trade and import perspective. Because of its strong graphic appeal and period printing style, this piece is ideal for collectors of vintage advertising, trade catalog material, Indian business history, paper collectibles and decorative commercial art. Key Details Company Name: B. Sethia & Co. Location Mentioned: P. Box No. 255, Calcutta Type: Vintage Advertising Poster / Trade Display Card Origin Marking: Made in Japan Products Mentioned on Poster: Hollow Glass Beads Real Gold Glass Beads Wax Beads Fancy Glass Bangles Coral Beads Umbrella Goods Electric Goods Hosiery Goods Other Sundries Design Features: Central trademark portrait, ornamental border, product illustrations, multilingual text Material: Printed paper/card Condition: Vintage condition with age-related wear, edge wear, corner wear, minor creases and natural toning consistent with age Quantity: One Unique Piece