15" 3-Way Shapeshift Backpack Cotton 2026 Version (Pre-Order)

🎒 1 bag -3 modes. Scratch resistant pin display. 2 pin pads . Tear resistant cotton made to last. Every day is different and now your bag's style and theme can change with it. This is the 10th collection of our Everyday Ita bag series. 10 years, 40+ campaigns, 5,000+ bags. We know exactly where ITA bags fail because we've been fixing those problems with every generation. The 15" 3 in 1 ITA Bag v4 is everything we've learned, built into one bag. The 15" 3 in 1 ITA Bag v4 switches between three carry modes, and all the straps tuck away completely when you don't need them. No bunching. No creasing. No digging around. Backpack: EVA foam straps (yoga-mat grade). Breathable, reinforced edging, triple-stitched at every stress point. Comfortable even fully loaded. 15" Laptop Bag: Detach and hide all straps for a clean, minimal carry. Padded sleeve with elastic retention protects up to 15" devices or A4 documents. Your laptop stays put even when you're moving. Cross Body: Detachable padded strap, 80 to 140cm adjustable. Anti-theft pocket sits at your hip for quick access to your phone, wallet, or transit card. 💡 Minimal mode: Want to lose the pins for a day? Pull out the pin pad and use the front window as a see-through pocket for everyday accessories.