TripleBright Oxidation Defense Purple Shampoo

A next-generation purple shampoo that brightens, tones, and protects for longer-lasting, true-to-tone blonde. This triple-action formula works beyond traditional toning—removing brass-causing metals and minerals, neutralizing unwanted warmth, and helping prevent future buildup. The result is a brighter, more even blonde that feels as healthy as it looks, all in a lightweight, easy-to-use foam. Why We Love It: Gently removes buildup that can dull and distort blonde Neutralizes brass without over-toning or staining Helps maintain a brighter, more even tone over time Lightweight foam for effortless, even application How To Use: Apply to wet hair, distributing evenly Lather from roots to ends Leave on for 1–3 minutes, then rinse Size: 125 mL