Rally Round the Bike Events: A Powersports Report

Discover what’s driving motorcycle rally attendance, event spending, and rider engagement in 2026. Rally Round the Bike Events delivers first-party consumer insights from the MyVoiceRewards panel of powersports enthusiasts, revealing how riders plan, budget for, and experience motorcycle rallies and events across the U.S. Inside this report, you’ll learn: Attendance trends and rally visitation plans for the next six months How riders discover events, including the growing influence of social media, email, and streaming platforms Travel planning and spending habits, from lodging preferences to typical event budgets Most anticipated rallies and the motivations behind attendance Preferred event activities, including bike shows, group rides, live music, food & beverage, camping, and races Safety perceptions and changing attitudes toward rally size and crowd preferences Rider sentiment and lifestyle insights, including social connection, souvenir purchasing, and event experience expectations Rally Round the Bike Events is available in PDF format.