Marketing the Magic: Lessons in Story-Driven Marketing Strategy Inspired by Disney
Marketing the Magic by John DeLancey analyzes Disney’s storytelling techniques and provides a guide for applying these methods to other brands.
- The description claims that the book provides a game plan for using Disney’s storytelling magic for brand success.
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- Paperback, Hardback
Variants (2)
- Paperback — 24.00 USD — In stock
- Hardback — 35.00 USD — In stock
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