Creator Academy - 12 September 2026

Saturday, 12 September 2026 — The Box, Oakleigh South Morning session: 10am – 1pm | Afternoon session: 2pm – 5pm Cap: 50 spots per session This is the workshop we wish existed when we were starting out. In three hours, Sam and Pat break down exactly how to turn what you love into something that pays — whether you're chasing brand deals, building a media portfolio to land clients, or trying to get noticed by the right people online. And then you get to practise it, right there, with real cars in front of you. PART ONE — PAT JAMES @2PJZ_ How to position yourself so brands actually come to you. Pat breaks down the storytelling framework behind Stay Driven, how he landed deals with BMW Australia, Porsche Australia, Aston Martin Melbourne, Honda and Michelin, and what brands are actually looking for when they scroll your page. Whether you're after sponsorships, retainer clients, or just want to build something that opens doors — this is where it starts. PART TWO — SAM COWAN @LAAG.MEDIA The technical side. Sam has worked for Red Bull, Bentley, Targa Classica and a string of automotive brands as a broadcast camera operator and content creator. He breaks down how to elevate your filming, how to build a portfolio that stops people scrolling, and the difference between content that gets likes and content that gets you hired. PART THREE — HANDS-ON This is the part you won't find anywhere else. A curated lineup of high-end enthusiast cars — Porsches, our personal cars, and vehicles from our storage clients — will be on the floor. You shoot them. Move them around. Build real portfolio work in a real space, with Sam and Pat both on the floor to answer questions as you go. Then to close — a 30-minute open whiteboard Q&A with both of us together. No script. Ask whatever you want. WHO THIS IS FOR You don't need to be a car person. If you are, perfect. If you're building any kind of personal brand, chasing brand deals in any niche, offering media services to clients, or just trying to understand how to make your content work harder for you — this applies. Spots are strictly limited to 50 per session. Only 20 early bird spots available per session — once they're gone, standard pricing applies.