Designing Story-Driven Premium Photobooks that Sell

WHEN: Friday 7th August 2026 TIME: 2.15pm – 3.30pm WHERE: Space 25, Wilmer St, just down the road a little from The Majestic on Durham, Christchurch Central City Join AsukaBook New Zealand Ambassador Esther Bunning as she guides photographers through the process of transforming their work into beautifully designed, premium photo books that do more than present images — they add meaning, elevate perception, and increase the value of the work in a tangible way. This is not simply about layout or design rules. It is about how a body of work is experienced. How sequencing shifts emotion. And how thoughtful design can transform photographs into something that feels considered, lasting, and worth returning to. This session is ideal for photographers beginning to explore books and albums, or those looking to refine and elevate their design approach. Esther will share practical, real-world techniques drawn from professional photographic studio practice, including: • Designing timeless layouts that allow the work to breathe • Storytelling through sequencing, rhythm, and image selection • Common design pitfalls that reduce perceived value • How format, paper, and finish shape the emotional impact of a book • Positioning books and albums as a premium product within your business • Using books as a meaningful record of collections of work and exhibitions • A walkthrough of the AsukaBook workflow and tools • Practical ways to streamline album creation without losing intention or quality Alongside this, you will gain insight into how high-end books and albums can shift the way clients experience and value photographic work — strengthening emotional connection and increasing perceived worth.