THE F1 APEX

The F1 Apex is built for the moment that defines every lap, the apex. Where speed meets control, and every input matters. Crafted in smooth Italian leather with a tight, almost rubberised hand feel, this strap is designed for those who like their watches to feel as sharp as they look. It holds the wrist with intent, offering a tactile sense of grip and stability, much like a car locked perfectly into its racing line. With its clean profile, minimal perforation, and sport-forward stance, the F1 Apex is a modern interpretation of racer-style straps. Less nostalgia, more now. Less romance, more precision. Each shade in the series draws from the physical world of racing, the surfaces and experiences that define the sport beyond the car: • Tarmac (Warm Grey) The surface where everything unfolds. Neutral, composed, and quietly technical. A colour that reflects the discipline of racing lines and the calm before acceleration. • Saddle (Mocha Brown) A nod to the tactile side of motorsport. Leather seats, driving gloves, and the warmth of analogue racing. Rich, grounded, and full of character. • Pitlane (Navy) Where races are shaped. Measured, strategic, and precise. A deep, composed blue that carries the quiet intensity of decisions made in seconds. Whether it’s a modern sports watch, a tool watch, or a daily wearer, the F1 Apex brings a sense of control to the wrist. Because at the apex, you don’t chase speed. You command it.