Wild Rush

WILD RUSH Wild Rush does not ask for your attention. It takes it. Born from Initio's pioneering JOYDROP Complex — a neuro-olfactive protocol designed to activate the brain's reward pathways in real time — Wild Rush is a functional fragrance engineered around joy as a physical sensation. An aromatic fougère of immediate presence and restless energy, it opens with the electric brightness of bergamot cut through with aromatic lavender and the sharp fruitiness of red berries. Caramel and vanilla deepen the composition into something warmer and more seductive, while patchouli and sandalwood anchor it with a raw, grounding sensuality. The result is a fragrance that moves with you — confident, unstoppable, and fully alive. Fragrance Notes: Top notes: Bergamot, Lavender, Red Berries Heart notes: Caramel, Vanilla Base notes: Patchouli, Sandalwood 90ml Eau de Parfum Perfumed by Initio Parfums Privés