Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 8: High-tech (SaaS)

Chapter 8 provides comprehensive benchmarks for marketing function metrics in the high-tech (SaaS) sector. This industry focuses specifically on Software-as-a-Service (SaaS) and software product–based companies. These organizations develop, license, and deliver software solutions through cloud-based or subscription models, serving enterprise, mid-market, and SMB customers across industries. The 22 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $315 million to those with revenues below $35 billion.