Laundry Detergent | Lavender & Lemon

Rustic Strength Laundry Detergent in Lavender and Lemon is a concentrated, plant and earth mineral-derived formula that cleans thoroughly without the ingredient list you have to decode. The scent comes from real essential oils: Lavandula angustifolia for a calm, softly floral note and Citrus limon, high in limonene, which helps lift oily residue while adding brightness to the wash. Because the formula contains no optical brighteners or chemical binders, scent does not linger in fabric, which is worth knowing if you share a home with sensitive noses or skin. Concentrated formula delivers more loads per jug than conventional detergents, reducing how often you restock. Compatible with standard and HE washers, so it works with whatever machine you have. 100% biodegradable and septic and greywater safe, with no sulfates, parabens, phthalates, petroleum, palm oil, or optical brighteners. Available in glass or plastic, from 24 oz up to a full gallon, supporting refill and low-waste routines at any household scale. Produced in small batches at a family-run facility in the Ozarks and shipped the same week it is made, this laundry detergent suits anyone who wants ingredient transparency and a cleaner wash without compromise.