Reuzel's Matte Hold Concrete Pomade works like a wax, allowing for reworkable styling throughout the day. It provides strong hold without weighing hair down. Non-sticky, flake-free formula adds definition and structure , ideal for finer textured hair. Water-based formula washes out easily and leaves no build-up behind. Subtle vanilla cola scent Strong hold No shine Soluble in water Warm the pomade in the palm of your hand before applying to damp or dry hair. Work from roots to ends.