O&M Clay 100g

Why we love it: O&M Clay tames stubborn hair, smoothing out unruly strands and providing all-day hold with a matte finish. It's perfect for adding choppiness and definition, or a pinch of lift and volume. How it works: Formulated with Kaolin Clay, a mineral-based clay that absorbs oils to create a matte finish, and naturally derived fragrances of Bergamot and Rosemary. How to use: Work the clay into your hands to melt the product, then apply liberally to dry hair to achieve your desired style. From the experts: "For best results, ensure the clay is thoroughly warmed in your hands before application to evenly distribute and achieve optimal hold." Benefits include: Strong hold (5/5) Matte finish (2/5) Ideal for adding choppiness, definition, lift, and volume Formulated with natural ingredients and fragrances Packaged in reusable tubs made from 100% post-consumer recycled material Free from sulfates, parabens, MIT, phthalates, triclosan, propylene glycol, and gluten Colour safe, PETA certified vegan, and cruelty-free About the brand: Discover O&M (Original & Mineral), the Australian haircare brand that's redefining clean beauty. By replacing harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp, and Davidson Plum, O&M delivers salon-quality results without compromise. Their 'formula ensures no harmful nasties — just the good stuff your hair craves. Ingredients: Aqua/Water/Eau, Kaolin, Cetearyl Alcohol, Hydrogenated Soybean Oil, Jojoba Esters, Bis-Diglyceryl Polyacyladipate-2, Candelilla Cera, VP/VA Copolymer, Coco-Caprylate/Caprate, PEG-40 Hydrogenated Castor Oil, Bentonite, Copernicia Cerifera Cera (Carnauba Wax), Glycerin, Silica, Polysorbate 20, Caprylyl Glycol, Phenoxyethanol, Ceteareth-20, Carthamustinctorius (Safflower) Seed Oil, Terminalia ferdinandiana (Kakadu Plum) Seed Extract, Citrus Australasica (Finger Lime) Fruit Extract, Fragrance/ Parfum, Charcoal Powder, Limonene, Linalool. G147