Brand Building On The Internet - Martin Lindstrom & Tim Frank Andersen

Brand Building On The Internet Authors: Martin Lindstrom & Tim Frank Andersen Hard cover. Good condition. This book examines how the internet has transformed marketing and brand strategy for businesses. Using examples from a range of international companies, it explores strategic approaches to building and managing interactive brands online. The book also provides practical tools for developing an effective online brand strategy, including topics such as website traffic, consumer engagement, and measuring the value of digital branding. This item is second-hand and is sold as is. If you would like more details please contact us or visit us in store. 100% of profits raised from the sale of our goods will assist Fair Trade and Gift Shop to assist and help the many charities and causes we support that make lasting change in the lives of disadvantaged people.