Florists' Review Magazine - July 2026 Issue

For more than 125 years, Florists’ Review has been the trusted source of inspiration, education, and business insight for professional florists and floral designers. The July 2026 issue is packed with fresh ideas, global perspectives, and practical strategies to help floral professionals grow their creativity and their businesses. Inside This Issue: Remarkable Women in Floristry Meet six extraordinary women from around the world whose creativity, leadership, and innovation are shaping the future of floristry. Holiday Prep Starts Now Discover how successful florists are preparing for the busy holiday season months in advance, with expert advice on corporate gifting, seasonal décor, subscriptions, and event opportunities. The Genius of Flowers Publisher Travis Rigby interviews flower historian Jill Brooke about her groundbreaking new book exploring the surprising ways flowers influence our emotions, relationships, and well-being. Pets and Petals Design Contest Enjoy a delightful showcase of creative floral designs inspired by beloved pets and the personalities that make them special. Design Tutorials and Business Insights Learn new techniques for working with faux botanicals, designer ribbon, and innovative holiday décor. Plus, gain practical business advice on profitability, innovation, customer service, and creating a calmer, more successful holiday season. Beautifully photographed and thoughtfully written, the July 2026 issue delivers the inspiration, education, and industry insights that floral professionals rely on to stay ahead. 68 full-color pages of floral design, business strategies, trends, tutorials, and inspiration from around the world. This issue features articles on global floral trends, holiday business opportunities, remarkable women leaders in floristry, floral design tutorials, and strategies for building a stronger floral business.