We were tired of ugly collars, and cheap quality. How long does it take to design & manufacture the world's first braided & rolled collar? It took us over a year to perfect, our five star reviews will tell you the same. We designed this for hypoallergenic breeds, to help prevent matting, keep your pup's neck comfortable and their coat soft. What we didn't realize was how stunning it would also look on short coat breeds as well. Our unique checkered pattern is not only a fashion show-stopper, it's a classic. This collar will last your pup for years to come. Waterproof, tarnish proof- this puppies brass won't wear to a low grade silver like other collars. It's quality is nothing like what you've used or seen before. Groomers recommend this style of collar over all others for best coat maintenance. We make these in small-batch orders with one of the highest designer manufacturers in the world. Quantities are limited! Watch our video on How To Measure Your Pup For A Collar or print off our Collar Sizing Guide. Collar Sizing: If your dog's neck measures in inches: 9.5”-12” - choose a small 12.5”-15" - choose a medium 15.5”-19” - choose a large Sizes by weight: (Typically) 15-25 pounds - choose a small (mini doodles, yorkie, daschund) 25-40 pounds - choose a medium (medium doodle, sheltie, bull dog) 40-80 pounds - choose a large (large doodle, golden retriever, lab) 30 day no question asked return policy