STRONG HOLD GEL (x12) Case

Achieve unstoppable curls with our NEW Strong Hold Gel. Designed for all-day wear, it locks in definition, minimizes unwanted frizz and fights humidity—leaving curls glossy, smooth, and sleek with lasting hold and shine. Learn more Key Ingredients Bamboo The Strengthener. Creates a flexible 'armor' to prevent breakage while adding a high-gloss finish. Wild Cherry Bark The Bodyguard. 'Zips up' the hair surface to block out humidity and pollution. View The Full Ingredient List + OUR FREE OF LIST: no sulfates no Silicones no Parabens no Propylene Glycols no Phthalates no Paraffin no DEA no Mineral Oil no Gluten no Synthetic Dyes INGREDIENTS Irish Sea Moss Gel Aqua/Water/Eau, Chondrus Crispus (Irish Sea Moss) Extract, Passiflora Edulis (Passion Fruit) Seed Oil, Euterpe Oleracea (Acai) Fruit Oil, Oryza Sativa (Rice) Bran Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Polyquaternium-37, Sorbitol, Polyquaternium-69, Cetrimonium Chloride, Polyquaternium-10, Hydroxyethylcellulose, Citric Acid, Glycerin, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum Real Curls, Real Results See it in action: Tips & Tricks Apply to soaking wet hair: The Strong Hold Gel works best when applied to very wet hair. The water helps distribute the product evenly, prevents stickiness, and locks in maximum moisture before the cast sets. Layer for moisture: Because strong-hold gels focus on locking in your style, they pair beautifully with a moisturizing base. Apply the All-in-One (Step 3) or your favourite leave-in for hydration, before applying the gel to lock it in. Work in sections: Apply the gel section by section. This guarantees even coverage and prevents certain areas from being weighed down while others are left frizzy. Try different styling methods: Praying hands: Smooth the gel down the hair using flat palms to tame frizz and elongate curls. Rake-and-scrunch: Rake the gel through with your fingers for distribution, then scrunch upward to encourage tight curl formation. Finger-coil: Take stubborn strands and twirl them around your finger with a bit of gel to force definition. Don’t touch while drying: This is the golden rule for a flawless cast. Let your hair dry completely (whether air-drying or using a diffuser). Touching your hair while the gel is setting will break the cast prematurely and introduce frizz. Scrunch out the crunch: Once your hair is 100% dry, gently scrunch your curls to break the stiff gel cast and reveal soft, bouncy, defined hair. Pro tip: Rub a few drops of hair oil (like our Elixir Oil) onto your palms, or use a satin scarf/T-shirt to do this—it minimizes friction and adds incredible shine. Refresh with water, not more gel: On days two and three, you usually don't need to add more gel. Strong-hold formulas can often be reactivated simply by spritzing your hair with a little water and gently scrunching. How To Use After applying the All-in-One (Step 3) or your favourite leave-in, smooth the gel into your hair, working in sections for best results. Use a brush to help distribute the product evenly in each section for max smoothness. Style as you normally would. Air dry or diffuse. What It Does Strong Hold Gel | 236mL / 8 fl.oz. Creates a protective cast that locks in your natural curl pattern with long-lasting hold Proven to reduce frizz by up to 92% for smooth, beautifully defined curls Resists 90% humidity for up to 48 hours to keep your style intact in any weather Layers seamlessly over your All-in-One styler or favourite leave-in conditioner for locked-in moisture and extreme hold