The Merchant Essentials

• Launch-ready Shopify store in 15 business days, starting once your intake form and all assets are received • Up to 6 products, with up to 5 variants each • Fixed page set: Home, Collection, Product, About, FAQ, Contact, and policies • Built on a free Shopify theme, or a paid theme you've already purchased and installed before your build begins • Native theme sections and blocks • Simple text logo for your header (one version, if you don't already have a logo) • Launch-ready copy for your product pages, Home, About, and FAQ, plus 4 blog posts, all written from your intake form and the assets you provide • Product pages built with our 7-layer method • Shopify product categories selected for every product • Shopify SEO basics: page titles, meta descriptions, URL handles, and image alt text for your products, collections, pages, and blog posts • Payments, taxes, and shipping set up and tested with a real transaction • Branded order notification emails • Shopify's built-in abandoned cart and abandoned checkout emails, activated using the standard templates • One consolidated revision round • Recorded handoff and training video • Day 30 check-in call • 30-day fix window for anything caused by our build What's not included • VIP Strategy Day (you'll complete an intake form instead) • Brand strategy, positioning, messaging, or customer research (your copy is written directly from your intake answers) • Full logo design, brand identity, or product photography • Custom code or custom sections • Custom metafields or product category attributes • SEO strategy, keyword research, or structured data beyond what your theme provides • Custom email flows or automation strategy • Customer journey mapping • Launch campaign or traffic strategy • Theme purchases • Support after the 30-day fix window, or fixes for changes made by you, app updates, or Shopify platform updates