Samsung QE77S90F 77" OLED 4K Smart TV

Support a Small Independent UK Family Business When you shop with Smart Appliances UK, you're supporting a small independent family business that prides itself on offering premium TVs at outstanding prices, backed by friendly UK-based customer service before and after your purchase. Fast & Free UK Delivery (2–4 Working Days) In Stock & Ready for Immediate Dispatch Includes a 12-Month UK Warranty Brand New & Unused TV Samsung 2025 OLED TV – NQ4 AI Gen3 Processor, OLED HDR+, Dolby Atmos, 4K 144Hz Gaming, LaserSlim Design Experience a new level of cinematic brilliance with the Samsung 2025 OLED TV featuring the powerful NQ4 AI Gen3 Processor, stunning OLED HDR+ brightness, ultra-smooth 4K 144 Hz motion, and immersive Dolby Atmos sound. Designed for film lovers, sports fans, and serious gamers, this TV delivers exceptional clarity, colour accuracy, and seamless performance in every scene. Crafted with Samsung’s elegant LaserSlim design, it blends seamlessly into any space while delivering world-class picture and audio performance. Whether you’re watching blockbuster movies, live sports, or gaming at high refresh rates, this OLED TV turns every moment into a premium, immersive experience. OLED HDR+ – Bright, Vivid and Ultra-Detailed Discover deeper blacks, brighter highlights, and breathtaking realism with OLED HDR+. Every detail is revealed with precision, giving you cinematic-quality contrast and colour in every frame. NQ4 AI Gen3 Processor – Samsung’s Smartest 4K Processor Powered by 128 neural networks, the NQ4 AI Gen3 Processor enhances every source using advanced 4K AI Upscaling Pro. Textures, skin tones, motion and depth are intelligently optimised for lifelike detail—regardless of what you’re watching. AI Motion Enhancer Pro – Smooth, Fast Action Fast-moving action stays crystal clear thanks to AI Motion Enhancer Pro, which reduces motion blur and increases clarity. Perfect for sports, action films and fast-paced gaming. Dolby Atmos & Object Tracking Sound – Immersive Surround Audio Feel sound move around you with Dolby Atmos and Object Tracking Sound. Five integrated speakers follow the movement on screen, delivering a cinematic 3D audio experience without extra equipment. Ultra-Smooth Gaming: 4K 144 Hz + FreeSync Premium Pro Dominate every game with incredibly smooth 4K 144 Hz motion and super low input lag. With VRR, FreeSync Premium Pro, G-Sync compatibility, and AI Auto Game Mode, this TV ensures seamless, tear-free gameplay for console and PC players. LaserSlim, Bezel-Less Design Designed to elevate your living room, the LaserSlim build and nearly bezel-free frame create a premium, minimalist look that draws you into the picture from every angle. Intelligent Picture & Sound Personalisation Enjoy perfectly tuned picture and audio with: Adaptive Sound Pro Active Voice Amplifier AI Customisation Mode Adaptive Brightness Your TV automatically adjusts to your room, your preferences, and your content. Smart TV Powered by Tizen OS Access Netflix, Disney+, YouTube, BBC iPlayer and thousands of extra channels on Samsung TV Plus—all with personalised recommendations. With up to 7 years of OS updates, your TV stays smart and secure for longer. Built-in Voice Control & SmartThings Connectivity Control your TV and smart home using Alexa, Bixby, or the SmartThings app. Manage smart heating, lights, appliances and more directly from your TV. Key Advantages OLED HDR+ for exceptional brightness and contrast NQ4 AI Gen3 Processor with 128 neural networks Dolby Atmos with Object Tracking Sound 4K 144 Hz for smooth, lag-free gaming LaserSlim, nearly bezel-free design Adaptive Sound Pro and Active Voice Amplifier Smart TV powered by Tizen OS Samsung TV Plus free content SmartThings smart home control Universal Gestures with Galaxy Watch SolarCell Eco Remote included