Whitening Toothpaste / Icy Mint

Meet our OG whitening formula that started the whitening craze 40 years ago and still whitens teeth 6 shades in 5 days (on average)! The secret to this formula is our exclusive Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you. Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!) Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack) 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65) Remineralizes + restores enamel while fighting cavities (your dentist will love it) Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!) Fluoride, calcium + phosphates help build additional strength while protecting against cavities 3-month supply (4.2 oz) Ingredients: Made with clean ingredients that are safe, gentle and clinically-proven to whiten while promoting healthy teeth and gums — all without sensitivity. You do you, while we take care of the stains (no need to adjust your lifestyle or consumption habits!). Just brush! Active Ingredient: Sodium Monoflurorophosphate (0.14% w/v as Fluoride Ion) Inactive Ingredients: Water, Sorbitol, Dicalcium Phosphate, Calcium Carbonate, Sodium Bicarbonate, Titanium Dioxide, Cellulose Gum, Calprox®, Sodium Perborate, Corn Starch, Flavor, Magnesium Carbonate, Sodium Lauryl Sulfoacetate, Sodium Saccharin. How To Use: On a dry toothbrush, place a pearl-size drop of Professional Whitening Toothpaste. Brush in circular motions for 2 minutes, twice daily. For best results, use with the Professional Whitening Accelerator.