التسويق للرياديين : التداخل ما بين التسويق والريادة لتحقيق الابتكار والقيادة والاستدامة

This book by a team of marketing experts, including Philip Kotler, offers strategies for entrepreneurs and business leaders to adapt to post-COVID marketing in a rapidly changing environment, emphasizing creativity, leadership, sustainability, and technology.

• The description claims that the book addresses the need to break traditional marketing methods that are no longer effective in fast-changing environments.