Building Customer Loyalty: <span class="bgsubtitle">How YOU Can Help Keep Customers Returning.</span>

Building Customer Loyalty: <span class="bgsubtitle">How YOU Can Help Keep Customers Returning.</span>

SKU: BOOK-BCL
13.95 USD In stock Buy at Merchant

This edition emphasizes the importance of building customer loyalty and retaining existing customers, based on research showing higher costs associated with acquiring new ones.

  • The description claims that it costs at least five times as much to acquire a new customer as it does to keep an existing one.

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