PUBLICITATEA CA DISCURS CULTURAL DINSPRE CERCETAREA ACADEMICĂ SPRE PRACTICA PUBLICITARĂ

PUBLICITATEA CA DISCURS CULTURAL DINSPRE CERCETAREA ACADEMICĂ SPRE PRACTICA PUBLICITARĂ

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This book examines how Romanian public discourse builds its effectiveness by integrating shared cultural values, combining semiotic and statistical tools to analyze the role of operational and universal values in advertising messages.

  • The description claims that public advertising is more than just a sales tool, but a 'cultural chameleon' reflecting and shaping community values.

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