Henry Eilers Sweet Coneflower (Rudbeckia subtomentosa ‘Henry Eilers’)

Henry Eilers Sweet Coneflower is instantly recognizable for its unusual starburst-shaped flowers. Instead of broad daisy petals, each golden-yellow ray is rolled into a narrow tube, creating a delicate, airy halo around a dark brown central cone. The blooms rise on sturdy 4–5 foot stems above softly textured foliage with a subtle vanilla-anise fragrance, adding height, movement, and late-season color to borders and naturalistic plantings. Discovered in Illinois, ‘Henry Eilers’ is a selection of native Rudbeckia subtomentosa and retains the species’ valuable ecological relationships. Its flowers provide nectar and pollen for bees and other insects, while the foliage serves as a larval host for species including the silvery checkerspot butterfly and wavy-lined emerald moth. Mature seed heads also feed birds, making this distinctive selection a strong choice for gardeners who want unusual ornamental character without giving up meaningful wildlife value. Why Choose Henry Eilers Sweet Coneflower: Distinctive rolled petals create a unique starburst effect Tall, sturdy stems add structure to the back of borders Flowers support bees and other pollinators Serves as a host plant for native butterfly and moth caterpillars Seed heads provide food for birds later in the season Plant in full sun to light shade with average to moist, well-drained soil. Leave seed heads standing for birds and winter interest, and divide mature clumps if they become crowded or lose vigor.