VIOLET Blonde Shampoo

Brass doesn't stand a chance. This is the violet shampoo that does the job without turning your hair purple. Reflecting the vibrant hues of Rinzu jacquard fabric, this toning shampoo uses silk amino acids and a precisely calibrated violet pigment to neutralize brassiness and yellow undertones in blonde and silver hair. It tones, cleanses, hydrates, and adds shine all in one wash. Leave it in for two minutes for a subtle refresh or five for a deeper tone. Either way, your blonde stays bright, cool, and beautifully polished. Is it for you? Hair Type: Fine, Medium, Thick Hair Texture: Straight, Wavy, Curly Hair Concerns: Brassiness, Color Fading, Dryness Key Ingredients: Silk Amino Acids: Rebuild and protect damaged hair with excellent moisture-binding properties, leaving hair stronger, softer, and more luminous. Ext. Violet 2: A precisely calibrated violet pigment that neutralizes yellow and brassy tones in blonde and silver hair without over-saturation. White Tea Extract: A potent antioxidant that helps block DHT, preventing premature hair loss, strengthens hair, and restores natural shine. Green Tea Extract: An antioxidant that gently detoxes and soothes the scalp, stimulates blood circulation, mends split ends, and promotes healthy hair growth.